Amazon have announced their official 2020 Prime Day dates for the UK and USA.
Prime Day UK date: 13th to 14th October 2020
Prime Day USA date: 13th to 14th October 2020
After much anticipation, one of the biggest shopping events of the year is back. Normally the event would be happening in July, but understandably due to COVID-19 it was called off. It was then reported that third-party sellers were apparently advised by Amazon to put a placeholder date on the week of 5th October. But now it’s official, Prime Day is back, and will be taking place this October starting on the 13th at 12:00am and ending on the 14th at 23:59pm for both the UK and USA.
To start things off, Amazon are already featuring various early Prime Day deals available now on select products.
On top of that, they’re also running a promotion aimed at supporting small business. If you spend £10 ($10) on select small business products on Amazon, you will earn £10 ($10) to spend on Prime Day. The offer appears to be on between 28th September and 12th October 2020.
Amazon are clearly very determined to have a 2020 Prime Day despite COVID-19 being on the rise, especially for the UK in light of lockdown measures being lifted, and then recently once again tightened.
It’s also interesting that Amazon are running Prime Day so close to Black Friday (Friday 27th November 2020) and Cyber Monday (Monday 30th November 2020). It’s very likely that many Prime members will be doing a lot of their Christmas shopping early. Plus online sales have reportedly gone up since the pandemic. So, a good question would be, will Prime Day sales conflict with Black Friday and Cyber Monday sales or will both days be just as successful?
However, as COVID-19 has the potential to get much worse over the coming winter months, having a Prime Day this late might not be such a bad idea. Obviously there is no way of telling whether COVID-19 will effect Black Friday and Cyber Monday, let alone the upcoming Prime Day. But if the pandemic worsens, and measures are further tightened to restrict businesses, Prime Day could be this year’s Black Friday and Cyber Monday.
Prime Day also appears to be happening elsewhere in the world as well. On the 13th and 14th October 2020 other countries to reportedly be having a Prime Day include Australia, France, Netherlands, Germany, Spain, Italy, Turkey, Japan, Singapore, Canada, Mexico, Brazil and China.